To get visitors coming back to your site, create a web page with fresh content

When you create a web page, your goal should be to get your visitor to bookmark your website and return often. You'll achieve this goal if you create web pages with fresh content and update your site often.
If you don't create web pages with fresh content on a regular basis, you'll find less and less people returning to visit the site. Nobody is interested in reading web pages that are many months old.
The best way, I find, to create web pages with fresh, informative content, is to write a simple article on something new you've learned in the subject your website is about.
Another way is to create a web page with a list of tips or advice every month. That way people returning to your site will see you are active and will visit often.