Always create a web page thats focused and lets your visitor know what your offering

Your goal is to create a web page that specifically lets your visitors know exactly what your website is about or what you have to offer. Don't create a web page that is confusing or hard to understand.
If you create a web page that is not focused on a specific subject, your site visitors will not stay around to figure out or read any further - they'll simply click to another site.
Remember, your site visitors arrived at your site for a reason. If you don't create a web page that is focused and matches what they were looking for, they'll leave.
The more web pages you create that are focused on specific subjects related to the theme of your website, the better you will server the people visiting your website.